The Hidden Costs of Ticketing: Why “Free” Is Often Expensive

Or: The Only Thing More Confusing Than Airline Baggage Fees is Some Ticketing Pricing Models When Southwest Airlines announced it was ending free checked bags, Emily from our Outreach team—whose flight-status miles rival most pilots—felt genuinely betrayed. It was her moment of airline heartbreak. It was a simple, fair airline with no-nonsense—until suddenly, it wasn’t. […]