Best Time:
- Right before your season announcement or the release of your show dates.
- At the beginning of the school year, parents and community members feel most invested in upcoming activities.
Why it works:
People are excited about the new season and are already considering supporting the program. Tying the fundraiser to something positive (like a season preview night, a rehearsal sneak peek, or a school event) gives the campaign a celebratory, forward-looking feel.
Examples:
- Announce your fundraising campaign during your season launch party or a backstage preview event. As people are already gathering to celebrate the season ahead, it’s a natural time to ask for support.
Pair the launch with the first show rehearsal or cast announcement, where the excitement is building. It’s a great way to rally the students and their families right at the start.