Increase Audition Turnout for Your Theatre

Start building excitement for your upcoming auditions well before the big day. Early promotion is key to getting people interested. As soon as your production is confirmed, announce your show on social media, in community newsletters, and at local events. But don’t just drop the title—tease the themes, storylines, and unique aspects of the production that will intrigue potential participants.

For example, if you’re staging “Grease,” you could post fun trivia about the 1950s, share costume ideas, or even host a mini sock hop to get people in the mood. Creating anticipation in advance will have your community buzzing with excitement when audition day arrives, ready to be part of your production.

One of the most effective ways to boost audition turnout is by offering pre-audition workshops. These sessions allow potential cast members to learn the material they’ll perform during the audition. It’s a game-changer for reducing anxiety and making participants feel prepared.

Here’s how to make it work:

• Teach the Audition Song: Select a song that everyone will sing during auditions and teach it at the workshop. This levels the playing field and makes it easier for everyone to come in with confidence. For a show like “The Sound of Music,” this could mean everyone learns “Do-Re-Mi” together, making the process more inclusive and less intimidating.
• Choreography Practice: If your production involves dance, walk everyone through the routine they’ll be expected to perform. For a musical like “Chicago,” learning the moves to “All That Jazz” in advance can help participants feel more secure and prepared.
• Video Tips from the Creative Team: Record short videos featuring your director, music director, and choreographer offering tips and insights on what they’re looking for. These videos can cover everything from vocal techniques to acting tips, helping auditionees understand exactly what’s expected of them.
• Provide Online Practice Resources: Upload sheet music, lyrics, and choreography videos online so participants can practice at home. This accessibility allows them to prepare at their own pace, reducing stress and increasing their likelihood of attending the audition.

Every production is unique, and your audition process should reflect that. Tailoring your auditions to fit the specific demands of the show can attract the right talent and make the process smoother for everyone involved.

For example:

• Children’s Auditions: If you’re casting a show like “Annie” or “Oliver!” design a separate audition process for children. Make sure it’s a comfortable, supportive environment—consider allowing parents to stay in the room and providing extra time for each child to perform.
• First-Timer Slots: Dedicate specific time slots for first-time auditionees or those who may need a little extra guidance. This approach can help ease nerves and give newcomers a better shot at success.
• Accessible Auditions: Offer longer audition times or private slots for those who might struggle with hearing, need more time to learn, or experience anxiety in group settings. Providing large-print scripts and making audition materials available online beforehand allows everyone to participate fully.

Effective marketing is crucial for getting the word out about your auditions. It’s not just about quantity but quality—reaching the right people in the right places.

• Social Media and Online Communities: Promote your auditions across all social media platforms. Use targeted ads to reach local performers and post in relevant Facebook groups or online forums where potential auditionees might hang out.
• Engage Local Media: Reach out to local newspapers, radio stations, and community websites. A feature article or a radio spot about your upcoming production can attract attention from people who might not be on your usual mailing list.
• Leverage Word of Mouth: Encourage past cast members and volunteers to spread the word. Personal recommendations are powerful, and offering a small incentive—like a discount on future workshops—can motivate them to bring in new faces.

Inclusivity and accessibility should be at the heart of your audition process. Make it clear that everyone is welcome, regardless of their experience level or background. This broadens your talent pool and enriches your community by bringing in diverse voices and perspectives.

Strategies for Inclusivity:

• Flexible Scheduling: Offer multiple audition dates and times, and consider allowing video submissions for those who can’t attend in person.
• Support for Learning Differences: Provide extra time or individual coaching for those who may need it. Make sure that all audition materials are accessible—large print scripts, audio recordings of lines, and easy-to-follow instructions can make a huge difference.

The tone you set during auditions can make or break a participant’s experience. A positive, supportive environment encourages people to do their best and makes them more likely to return for future auditions.

• Host a Social Event: Consider hosting a casual meet-and-greet after the audition workshop. It’s a great way for participants to relax, meet the creative team, and build connections with their peers.
• Provide Constructive Feedback: Offering feedback to everyone who auditions, whether they’re cast or not, shows that you value their effort and are invested in their growth. This can be especially encouraging for first-timers.
• Create a Positive Atmosphere: create an atmosphere where everyone is involved in the audition process—from the director to the volunteers—and is focused on making participants feel welcome and supported.

While commitment is important, auditions should also be about fun and community. Emphasize the joy of being part of a production, from the camaraderie among cast members to the excitement of performing on stage.

For instance, if you’re producing “Mamma Mia!” talk about the fun of singing ABBA hits with friends, the energy of dance rehearsals, and the lifelong friendships that are formed during the process. When people see auditions as a fun, social experience, they’re more likely to participate.

The easier it is to sign up, the more likely people are to audition. Make sure your registration process is simple, clear, and user-friendly.

• Online Registration: Use an online platform that allows participants to easily sign up for specific time slots, submit their forms digitally, and access audition materials all in one place.
• Clear Instructions: Provide detailed, easy-to-find information about what to expect at the audition. Outline what participants should prepare, how long it will take, and any other relevant details so they feel they are ready and confident when they come in.

Increasing audition turnout for your community theatre shows is all about creating an environment that welcomes, prepares, and supports every participant. By offering pre-audition workshops, tailoring your process to the needs of the show, and making auditions accessible and inclusive, you can attract a diverse and talented group of performers.

Remember, a well-prepared and happy cast starts with a smooth, positive audition process. By investing in your audition strategy, you’ll not only boost turnout but also set the stage for a successful, vibrant production. Happy casting!

How do pre-audition workshops help increase turnout?

Pre-audition workshops reduce anxiety by preparing participants for the actual audition. They learn the material in advance, which builds confidence and encourages more people to audition.

What should be included in video tips from the creative team?

Video tips should include advice from the director, music director, and choreographer on what they’re looking for. Topics can cover vocal techniques, acting skills, and specific choreography to help participants prepare.

How can I make my auditions more inclusive?

Offer flexible scheduling, allow video submissions, and provide extra time or individual coaching for those who need it. Make all audition materials accessible and create a welcoming atmosphere.

What’s the best way to promote auditions?

Use a mix of social media, local media outreach, and word of mouth. Engage with online communities where potential auditionees are active and encourage past participants to spread the word.

Can I use workshops for every show?

Yes, workshops can be tailored to each show’s needs. Whether it’s teaching a specific song, choreography, or acting technique, workshops help everyone feel prepared and reduce audition stress.

How can I support first-time auditionees?

Provide extra guidance and create specific time slots for first-timers. Offering a low-pressure environment and feedback can help them feel more